Home Improvement & E-Commerce Ecosystem
Sphinx is a digital commerce ecosystem that helps customers discover, visualize, and purchase home finishing and furnishing products while connecting them with engineers, studios, and operational teams through a seamless end-to-end experience.
Sphinx was created to modernize the home finishing journey by bringing product discovery, interior inspiration, project planning, and purchasing into a single ecosystem. The platform consists of customer-facing applications, engineering tools, and operational dashboards that work together to simplify a traditionally fragmented process.
Customers often struggle to visualize how products will look in their spaces, compare suitable options, and coordinate with professionals throughout their home finishing journey. At the same time, engineers and operational teams face challenges managing projects, communicating with customers, and maintaining consistency across multiple touchpoints.
I designed a connected digital ecosystem that enables customers to explore products, gain design inspiration, collaborate with engineers, and manage their projects from a unified experience. The solution bridges the gap between commerce and interior design by combining product discovery, room visualization, project management, and operational workflows within a scalable platform.
The design process focused on understanding the needs of customers, engineers, and operational stakeholders. Through user journey mapping, ecosystem planning, information architecture development, and iterative prototyping, I established a cohesive experience that aligned business objectives with user needs. Special attention was given to simplifying complex workflows while maintaining consistency across multiple products and platforms.
The final product established a scalable ecosystem that connects customers, engineers, studios, and operational teams through a unified digital experience. By streamlining product discovery, project collaboration, and operational management, Sphinx created a more efficient and engaging journey that supports both business growth and improved customer satisfaction.
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