TabayunSenior UI/UX Designer
AhmedAlaraby
Ahmed Alaraby
Product Analytics & AI
University of Virginia
Designing digital products that make complexity feel quiet, valuable, and inevitable.
FintechEnterpriseSystems
02 · Why I'm Different
Global Design Footprint
Products designed across the Middle East, Europe, and North America.
03 · How I Think
Most designers think about screens.I think about outcomes.
Products succeed when user needs, business goals, trust, scalability, and execution work together. My job is not to design screens. My job is to create outcomes.
Product judgment is relational
Decision lens
Trust
Products
Debtbox ↗King Khalid Foundation
Focus
- Financial confidence
- Transparency
- User reassurance
04 · Who Trusts Me
Selected Clients & Companies
A snapshot of brands, platforms, and organizations I've contributed to across multiple markets.
Tabayun
King Khaled Foundation
Codaa
Alhai
Cepro
Utility Holding
KIU
G G
QPN
Swira
Plex
Kashkom
Weejad
GSK
SIRC05 · What I've Built
Featured work with real pressure behind it.
Selected product work shaped by operational complexity, market behavior, trust, and the need to scale.
06 · The Journey
Built year by year.
Each stage added a new layer: visual craft, user understanding, market context, product judgment, and the ability to design systems that hold up under scale.
2019
Chapter 01
Started learning design
Curiosity became a craft.
2020
Chapter 02
First freelance projects
Real briefs, real users, real responsibility.
2021
Chapter 03
Professional design work
Moved from isolated screens to complete journeys.
2022
Chapter 04
Saudi market experience
Designed for regional behavior, trust, and operations.
2023
Chapter 05
Product design specialization
Research, systems, and product thinking converged.
2024
Chapter 06
Senior UI/UX Designer
Led complex interfaces with stronger business context.
2025
Chapter 07
Large-scale products
Designed platforms spanning roles, channels, and teams.
2026
Chapter 08
International product design
Work expanded across the Middle East, Europe, and the US.
Curious beginner to international product designer
07 · Still Learning
Continuous Learning
A collection of programs and certifications that shaped my product design, analytics, and UX thinking.
University of VirginiaCertificateCompleted
Product Analytics and AI
Product analytics, experimentation, and applied AI methods for making stronger product decisions.
View certificate
Route AcademyCertificateCompleted
UI/UX Design
Practical interface design, user experience foundations, prototyping, and product workflow thinking.
View certificate
GoogleCertificateCompleted
Google UX Design Certificate
End-to-end UX practice covering research, problem definition, wireframing, testing, and polished interfaces.
View certificate08 · The Origin Story
It started with letters.
Long before product design, I spent my childhood practicing Arabic and English calligraphy. At ten years old, I became fascinated by form, balance, spacing, and visual rhythm.
Years later, after recovering from leukemia in 2019, that same curiosity became an obsession with learning Photoshop, Illustrator, interface design, and eventually product design.
What began as learning how to shape letters became learning how to shape products, systems, and experiences used by thousands of people.
One curiosity, many forms
The medium evolved.
The instinct stayed.
01 · Age 10
Calligraphy
Discovered the beauty of letters, form, spacing, and composition.
The first lesson was restraint: every mark changes the balance of the whole.
02 · 2019
Photoshop
Learned visual communication through digital design.
A new medium made experimentation immediate and curiosity impossible to ignore.
03 · 2019
Illustrator
Learned precision, vectors, scalability, and systems.
Craft became repeatable. Shapes became rules, and rules became visual systems.
04 · 2020
UI Design
Started designing interfaces people interact with.
Composition moved beyond the page and became something people could use.
05 · 2021
UX Design
Learned user behavior, psychology, and problem solving.
The strongest design decisions began before pixels, with evidence and empathy.
06 · 2022
Product Design
Began solving business and user problems together.
Design became a way to align people, systems, constraints, and measurable value.
07 · 2024–2026
Senior UI/UX Designer
Leading complex digital experiences across multiple industries and countries.
Today, the work is about giving complexity a clear structure that can scale.
“The tools changed.
The medium evolved.
But the purpose stayed the same:
create impact through design.”
09 · The Person
The person behind the products.
I'm Ahmed, a product designer from Egypt who enjoys turning complicated systems into experiences that feel calm and human. Across fintech, real estate, government, commerce, and enterprise platforms, I've learned that strong design comes from listening closely, asking better questions, and caring about what happens after the interface ships.
I value clarity over decoration, systems over isolated screens, and collaboration over design theatre. The goal is always the same: make the product more useful, the business more capable, and the user more confident.
10 · Let's Work Together